EXCELLENCE IS NOT AN ACT BUT A HABIT
For officers to become excellent at customer service, you need to have regular habits of efficiency, professionalism, and communication.
This is the one area that everyone in security needs to work harder at. It’s not just “smile training”, but instead requires officers to be firm but polite and familiar to the needs of customers.
No one reaches a level of expertise in security by sitting around and doing nothing, it takes a lot of demanding work to gain the knowledge and effective habits to live up to the name.